table of contents

  1. LOGO
  2. SLOGAN
  3. KEY VISUAL
  4. iLLUSTRATION
  5. TYPOGRAPHY

CI & BI

Our CI&BI implies PLAYLIST's identity that creates content that everyone can relate to, and at the same time, creates a very personal story that lives with the audience.

Slogan

Our Slogan implies a mission of PLAYLIST, which aims to delight viewers through our strength of creating a story that foams sympathy from the young generation.

Key Visual

We use ‘P’ in various forms as a key visual that symbolizes PLAYLIST. Different forms of ‘P“ means that we are not limited to a single genre or category, but a contents creator in a broad range.

PLAYLIST
PLAYLIST ORIGINALS
TEENPLY
MU:PLY
PLAYLIST STYLE
#PLY
PLAYLIST
PLAYLIST ORIGINALS
TEENPLY
MU:PLY
PLAYLIST STYLE
#PLY

Illustration

For illustration, we have OBJECT, which represents keywords and EMOTION, which represents emotions. These are designed to show various characteristics based on the purpose while keeping a brand identity.

Typography