table of contents

  1. VISION & MISSION
  2. CORE VALUE
  3. HISTORY

About

PLAYLIST was established in 2017
by a joint investment from SNOW Corp and
NAVER WEBTOON which are subsidiaries of NAVER

PLAYLIST is a content production studio, creating high-quality dramas
such as <Love Playlist>, <A-TEEN>, <XX> that led the digital drama trend.
In addition, the studio is expanding its influence throughout the world.

Love Playlist
A-TEEN
Weak Hero Class 1
Convenience Store Veteran

Vision & Mission

PLAYLIST takes the lead in content culture
by providing fun and familiar stories with lively depicting characters to viewers

Core Value

growing
Growing

We grow with our viewers through new content every day.

empathize
Empathize

We move people by stories that anyone can empathize with,
and take a further step to create content to move the world.

playful
Playful

Creating pop culture through playful
and fun content that moves people’s heart.

trendy
Trendy

Content that catches attention from generation Z the most!
PLAYLIST always suggest a new standard to viewers and this industry.

History

2022

  1. 12

    CU <Convenience Store Veteran>
    Won Korea Advertising Awards

  2. 09

    <A DeadbEAT’s Meal>
    Won BCWW New Media Contents Award

  3. 08

    CU <Convenience Store Veteran>
    Reached 100 Million Views for Branded Content

  4. 07

    MU:PLY Reached 1 Million Subscribers

  5. 05

    The 2nd Script Contest Held

  6. 03

    MOU & Investment
    in Metaverse Specialized Company, LENGED

2021

  1. 09

    K-POP Comeback Festival
    ‘Out Now Unlimited’ Held

  2. 07

    ‘PLYVERSE’,
    The 1st Universe of Domestic Contents Producer, Released

  3. 05

    Romance Drama Contest Held

  4. 03

    Attracted KRW 25 billion
    in Series B Investment

  5. 02

    Naver NOW-linked MU:PLY Launched

2020

  1. 09

    <XX> Won Special Award
    in 15th Seoul International Drama Awards

  2. 01

    The First Terrestrial Co-production
    in Expansion of Mid-long Form Production Range,
    <XX> and <Live On>

2019

  1. 11

    VLIVE AWARDS Web Series category Award <A-Teen>
    with The Most Loved Web Series Favorite Web Series
    Actor Lee Naeun and Choi Bomin

  2. 10

    Series A Investment of
    5.3 billion KRW, Altos Ventures

  3. 04

    The 2nd Author Contest Held

  4. 03

    GLOBAL VLIVE TOP10 1st place
    <A-Teen> 1st place,
    <Love Playlist> 2nd place,
    <Want More 19> 5th place

2018

  1. 04

    The 1st Author Contest Held

  2. 00

    PLAYLIST, Achieved 700 million Views
    and 2.6 million Subscribers

2017

  1. 07

    Establishment of PLAYLIST Corporation /
    NAVER WEBTOON, SNOW Joint Investment

  2. 03

    Beginning of PLAYLIST/’LOVE PLAYLIST’
    Season 1 Production